Outdoor Advertising
The recent resurgence of the Chicago outdoor advertising business has many a search engine and radio ad sales rep scratching their head. Indeed, classic media for advertisement are now en vogue once again as consumers limit their purchases to the essentials and as local businesses are now cutting prices to compete with large national companies and internet businesses as broadcast media and internet advertising is finding it difficult to make inroads for businesses who can’t differentiate themselves in a five-word advertisement.
Chicago outdoor advertising serves the Chicago business especially well because as a thriving metropolis, there are so many different types of traffic that can be attracted to certain businesses – regulars, passersby, and once-in-a-while customers – all of which require slightly nuanced approaches to be reached, but all of which can be reached efficiently by inexpensive, indelible, and brand-building billboards that boldly look onto the streets and sidewalks of Chicago.
With people spending less and less (purchasing fewer things) fewer and fewer of them are spending inordinate amounts of time shopping around online. More and more, people are “shopping around” their local businesses in the streets, comparing prices at local businesses that they would have never bothered to contemplate just six months ago.
This isn’t all bad news for premium product or quality-oriented product or service businesses. The key for Chicago businesses looking to make a splash is to continue advertising and to shift from online to street advertising. Only by differentiating your business from local competitors can you be sure that your brand is getting a fair shake from customers thinking about buying whatever product or service it is that you sell. Forget the old “new” online advertising format and focus your attention on attracting customers to want what you are selling or to buy from you because you are closer, better, or cheaper.